Karya Miok Kemasan Bir Susu ku Iris Fan nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Miok Kemasan Bir Susu

ku Iris Fan

Klién: Miok

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #155700

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Miok Kemasan Bir Susu

Miok nyaéta desain kemasan pikeun bir susu anu dijual dina kaléng. Ieu inuman ngagabungkeun susu amis jeung haseum sareng gelembung bir, tur ngandung probiotik kalayan kadar alkohol anu handap. Konsép desainna nyaéta nyampur. Di sabudeureun hurup Miok anu ngambang, dua wangun cairan ngahiji jadi wangun anyar. Basa visualna wani, dinamis, jeung pinuh kabungah. Logo mangrupa unsur utama dina kaléng, ku kituna mérekna gampang dipikawanoh di pasar. Unggal kaléng eusina 375 mililiter. Sistem kemasanna ngawengku kotak kado, kotak pangiriman, jeung kotak portabel pikeun penjualan online sareng di toko.

Pangakuan

Ngeunaan A' Design Award Perak

Miok Kemasan Bir Susu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Miok Kemasan Bir Susu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Miok Kemasan Bir Susu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Diménsi & Bungkusan: 375mL per can
Tag: Mixing, Milk Beer, Packaging, Can, Miok
Téknologi Produksi: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Tantangan Desain: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Panalungtikan: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspirasi: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Durasi Proyék: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Alur Operasi: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patén: Copyrights belong to IBEA, 2021
Anggota Tim: Iris Fan
Krédit Gambar: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao