Delpasand Kemasan Teh Hideung by Mohammadreza Eslamparast

Delpasand Kemasan Teh Hideung by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2025

Delpasand Kemasan Teh Hideung

by Mohammadreza Eslamparast

Client: Delpasand

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #156274

View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Kemasan Teh Hideung

Delpasand mangrupa desain kemasan pikeun teh hideung. Rangkumanana ngawengku teh Ceylon, anu ditawarkeun dina versi aromatik jeung asli, kitu ogé teh Iran. Warna hideung dipilih jadi warna utama sabab cocog jeung warna daun teh anu geus dikeringkeun. Ilustrasi datar teko teh jeung kebon teh nembongkeun asal-usul unggal produk. Sosok patani, gajah, jeung candi ngagambarkeun Ceylon, sedengkeun adegan kebon ngagambarkeun Iran. Warna anu caang jeung béda-béda mantuan pembeli pikeun ngabédakeun sagala rupa varian dina rak. Unggal kotak dicitak kalayan téhnik offset dina karton sarta dilengkepan émbosing.

The Recognition

About the A' Design Award Beusi

Delpasand Kemasan Teh Hideung mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Delpasand Kemasan Teh Hideung diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Delpasand Kemasan Teh Hideung dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.