Dragon Year Gift Kamasan Teh by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2024

Dragon Year Gift Kamasan Teh

by Tao Ran

Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd

A' Design Award Beusi Winner in Bungkusan Category

11,842

Verified Award Winner

Verify Award Status for #157666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Year Gift Kamasan Teh

Kado Taun Naga nyaéta desain kamasan pikeun téh Pu'er, anu diciptakeun salaku kado pikeun Festival Cinta Tiongkok. Desain ieu diideuan ku naga, sato anu dianggap mulya dina mitologi Tiongkok kuno, sarta ku wilayah pagunungan Yunnan, tempat asal téh Pu'er. Gambar naga anu digambar ku leungeun ngagunakeun kaligrafi jeung lukisan mangsi digabungkeun jeung simbol naga basajan anu dijieun ku parangkat lunak grafis. Kamasan luar anu basajan kontras jeung gaya mangsi anu wanti-wanti tina kamasan jero. Kertas katun buatan leungeun ti masarakat étnis lokal dicitak nganggo layar, sahingga unggal potongan boga ciri anu unik.

The Recognition

About the A' Design Award Beusi

Dragon Year Gift Kamasan Teh mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Dragon Year Gift Kamasan Teh diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Dragon Year Gift Kamasan Teh dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Dimensions & Packaging: 200mm x 200mm x 4mm
Tags: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Production Technology: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Design Challenge: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Research: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiration: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Project Duration: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operation Flow: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patents: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd