Perak Bungkusan · 2024
Jo Chu NAORAI JOCHU
- A' Design Award Perak 2024 in Bungkusan
- CLIENT: Naorai Co., Ltd.
- Estimated Number of Design Views: 18,046
- Verification code 3006792938 · Verify this award
Colors
About Jo Chu NAORAI JOCHU
Naorai nyiptakeun wangun anyar sake ku cara nyuling tanpa panas, sangkan rasa sake tetep utuh. Pikeun ngagambarkeun jeroeun jeung katenangan budaya Jepang, "shide" (pita kertas) dipaké pikeun nandaan wewengkon suci. Pikeun nganyatakeun kaéndahan sake, Nosigner ngagambar bentuk balon pinuh cai nu kabentuk ku tegangan permukaan sarta ngalambangkeun momen nalika tetes cai murni ngeclak.
About the A' Design Award Perak
Jo Chu NAORAI JOCHU mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Jo Chu NAORAI JOCHU diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Jo Chu NAORAI JOCHU mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Press Kit
- Unique Properties
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Dimensions & Packaging
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Design Challenge
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Inspiration
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
