T'aom Kemasan Jus Buah by Binggrae Design Team

T'aom Kemasan Jus Buah by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

T'aom Kemasan Jus Buah

by Binggrae Design Team

Client: Binggrae

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #158707

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Colors

The Design

About T'aom Kemasan Jus Buah

T'aom nyaéta desain kemasan anu diciptakeun pikeun mérek jus buah anu didinginkeun sarta dijieun ngan ti bahan-bahan alami. Logo mérek ngagunakeun tanda petik minangka aksen warna, sarta gambar buah seger némbongan dina sadaya produk pikeun méré tampilan anu ngahiji ka sakabéh rangkéan produk. Kemasan ieu dirarancang pikeun ngurangan runtah. Tutup rupa strip ngagantikeun tutup aluminum, sarta labél éko bisa gampang misah lamun kakeunaan cai, anu ngabantosan konsumén dina ngadaur ulang. Rangkéan T'aom ngawengku botol jus, kotak jus, sarta és krim rasa buah.

The Recognition

About the A' Design Award Perunggu

T'aom Kemasan Jus Buah mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. T'aom Kemasan Jus Buah diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. T'aom Kemasan Jus Buah minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae