Kurimu Ice Cream Kemasan És Krim by Lance Francisco

Kurimu Ice Cream Kemasan És Krim by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Kurimu Ice Cream Kemasan És Krim

by Lance Francisco

Client: Lance Francisco

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #158814

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kurimu Ice Cream Kemasan És Krim

Kurimu nyaéta desain kemasan pikeun és krim premium anu dijual dina wadah pint. Desainna nyerminkeun minimalisme Jepang, kalayan ilustrasi basajan pikeun unggal rasa. Kertas karton anu awet dipilih pikeun kakuatanana, sarta ilustrasina dijieun ku parangkat lunak digital. Cetak offset digunakeun pikeun ngajaga konsistensi warna, sarta prototipena diuji pikeun fungsionalitasna. Tata letak anu saderhana ngajaga perhatian dina produk bari tetep nampilkeun inpormasi anu diperlukeun. Hasilna ngadukung karakter artisanal tina merek éta.

The Recognition

About the A' Design Award Perunggu

Kurimu Ice Cream Kemasan És Krim mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Kurimu Ice Cream Kemasan És Krim diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Kurimu Ice Cream Kemasan És Krim minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.