Xilin Gol Cheese Fungsi Utama: Kemasan Keju by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Xilin Gol Cheese Fungsi Utama: Kemasan Keju by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2024

Xilin Gol Cheese Fungsi Utama: Kemasan Keju

by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Client: Xilin Gol League Brand Building Promotion Centre

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Xilin Gol Cheese Fungsi Utama: Kemasan Keju

Téks Buku: Xilin Gol Cheese nyaéta desain kemasan pikeun produk keju ti Padang Rumput Xilin Gol. Kotak pasagi éta muka jeung nutup di bagian luhur jeung handap. Cangkang luarna dijieun tina kertas jeung plastik kalayan pola bolong nu ngawangun yurt. Lambaran transparan di bagian hareup jeung tukang dicitak kalayan gambar ilustrasi karakter kulawarga keju. Pola jeung téks dina dua sisina dicitak nganggo métode letterpress. Wadah jero na mangrupa kertas buram kalayan ilustrasi pamandangan padang rumput. Desain ieu ngahijikeun budaya Mongolia jeung seni grafis modern.

The Recognition

About the A' Design Award Beusi

Xilin Gol Cheese Fungsi Utama: Kemasan Keju mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Xilin Gol Cheese Fungsi Utama: Kemasan Keju diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Xilin Gol Cheese Fungsi Utama: Kemasan Keju dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Dimensions & Packaging: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Tags: Cheese, Food, Packaging Design, Branding, Products
Production Technology: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Design Challenge: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Research: Interpersonal Design Theory, Anthropomorphic Design
Inspiration: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Project Duration: The project was completed in Hangzhou, China, on October 10, 2023.
Operation Flow: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Team Members: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Image Credits: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.