Heti Branding sareng Packaging by Cansu Dagbagli Ferreira

Heti Branding sareng Packaging by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Heti Branding sareng Packaging

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Heti Branding sareng Packaging

Heti, dingaranan tina kecap Dakota pikeun Imah, nawiskeun inuman anu ngagambarkeun hakekat imah kalayan rasa alami anu dicampur, ngagungkeun tutuwuhan asli Amérika Kalér. Merek dampak sosial ieu ngadédikasikeun sabagian tina panghasilan pikeun ngadukung masarakat suku. Effortless Wisdom, konsép branding na, nampilkeun ilustrasi sareng rasa gaya pribumi, kalayan packaging anu diideuan ku simétri géométris seni Dakota, ngagambarkeun kasaimbangan sareng harmoni. Desain ieu ngahijikeun paléta monokrom kalayan aksen warna, nekenkeun jerona seni pribumi dina kontéks modéren.

The Recognition

About the A' Design Award Perunggu

Heti Branding sareng Packaging mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Heti Branding sareng Packaging diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Heti Branding sareng Packaging minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery