Green Field Watchmen Bungkusan Béas ku Peng Guozhi

Karya Green Field Watchmen Bungkusan Béas ku Peng Guozhi nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Green Field Watchmen Bungkusan Béas

ku Peng Guozhi

Klién: Peng Guozhi Strategic Packaging Studio

Pamenang A' Design Award Perak dina Katégori Bungkusan

32,924

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #159138

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Green Field Watchmen Bungkusan Béas

Desain bungkusan pikeun séri béas ékologis ieu ogé didasarkeun kana wawasan stratégis anu jero. Kalayan pesatna kamekaran ékonomi Cina, para konsumén di Cina ngutamakeun kaamanan sareng rasa nalika mésér béas. Nalika ningali yén merek-merek béas ékologis utamana museurkeun kana kaamanan tanpa nyadar kana ajén anu langkung ageung tina kani'matan rasa, tim éta ngaranan merekna Green Field Watchmen. Tim éta negeskeun proposisi penjualan yén béas ékologis langkung ni'mat rasana, anu kagambar dina pembuatan séri ieu.

Pangakuan

Ngeunaan A' Design Award Perak

Green Field Watchmen Bungkusan Béas mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Green Field Watchmen Bungkusan Béas diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Green Field Watchmen Bungkusan Béas mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Diménsi & Bungkusan: Width 245mm xDepth 90mm x Height 340mm
Tag: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Téknologi Produksi: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Tantangan Desain: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Panalungtikan: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspirasi: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Durasi Proyék: October 2023,launched in Hangzhou, China.
Alur Operasi: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Anggota Tim: Peng GuoZhi