Bedtime Story Bungkusan Coklat Boutique by Xi Yang

Bedtime Story Bungkusan Coklat Boutique by Xi Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2024

Bedtime Story Bungkusan Coklat Boutique

by Xi Yang

Client: Amovo

A' Design Award Perak Winner in Bungkusan Category

41,305

Verified Award Winner

Verify Award Status for #159310

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bedtime Story Bungkusan Coklat Boutique

Ieu mangruakeun desain bungkusan pikeun séri coklat gourmet. Grafik dina kotak luarna nunjukkeun pangalaman rasa anu has tina unggal rasa coklat: boh anu caang, meriang, atawa misterius sarta anéh. Béda jeung sabagéan ageung bungkusan coklat anu ngagunakeun pola kadaharan anu intuitif salaku elemen visual pikeun ngagambarkeun rasa produkna, séri ieu nepikeun asosiasi anu beunghar jeung parobahan émosional anu dibawa ku rasa ngaliwatan grafik anéh anu mibanda rasa carita.

The Recognition

About the A' Design Award Perak

Bedtime Story Bungkusan Coklat Boutique mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Bedtime Story Bungkusan Coklat Boutique diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Bedtime Story Bungkusan Coklat Boutique mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging: 19X7X4.5CM
Tags: Chocolate, Gourmet Chocolate
Production Technology: The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration: Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration: The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Read the Press Release