Randle Cai Soda by Bo Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2024

Randle Cai Soda

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Cai Soda

Kréativitas desain bungkusan ieu ngagambarkeun jalma-jalma anu ngarasakeun musik nganggo headphone. Produk ieu mawa rasa gaya ngora, kaséhatan, sareng kasenangan. Ieu cocog sareng psikologi konsumsi kelompok nonoman. Cai soda tiasa nyaimbangkeun kaasaman sareng kabasa-an awak, pikeun ngahontal tujuan kaséhatan. Desain polana ngalapis awak sirkular sareng sirah karakter-karakterna, nganyatakeun kasaimbangan. Kréatif basa Inggris pikeun Soda, kalayan hurup A ngadukung tilu hurup séjénna, nyarupaan aksi kasaimbangan, anu pikaresepeun sareng sacara visual nepikeun konsép kasaimbangan asam-basa.

The Recognition

About the A' Design Award Beusi

Randle Cai Soda mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Randle Cai Soda diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Randle Cai Soda dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang