Lays Dungeons And Dragons Kemasan Kadaharan by PepsiCo Design and Innovation

Lays Dungeons And Dragons Kemasan Kadaharan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2024

Lays Dungeons And Dragons Kemasan Kadaharan

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Perak Winner in Bungkusan Category

34,173

Verified Award Winner

Verify Award Status for #159630

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Dungeons And Dragons Kemasan Kadaharan

Lays Dungeons and Dragons nyaéta desain kemasan kadaharan anu diciptakeun pikeun sajumlah produk kiripik kentang. Kemasan ieu dirilis salaku gawé bareng jeung pilem taun 2023 Dungeons and Dragons, Honor Among Thieves, sarta dibarengan ku kit influencer. Desainna nyokot inspirasi tina dunya fantasi pilem éta. Tokoh sentral tina kampanye ieu nyaéta The Potato, hiji karakter anu muncul dina pilem sarta ogé mangrupa kentang asli. Téma ieu ngahubungkeun carita jeung kentang anu dipelak di leuwih ti 100 kebon di Amérika Serikat jeung Kanada anu nyadiakeun bahan pikeun kiripik ieu.

The Recognition

About the A' Design Award Perak

Lays Dungeons And Dragons Kemasan Kadaharan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Lays Dungeons And Dragons Kemasan Kadaharan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Lays Dungeons And Dragons Kemasan Kadaharan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspiration: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Read the Press Release