Pepsi X Spotify Kamasan Inuman ku PepsiCo Design and Innovation

Karya Pepsi X Spotify Kamasan Inuman ku PepsiCo Design and Innovation nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Pepsi X Spotify Kamasan Inuman

ku PepsiCo Design and Innovation

Klién: PepsiCo

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #159644

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Pepsi X Spotify Kamasan Inuman

Pepsi x Spotify mangrupa desain kaléng inuman édisi terbatas anu dijieun pikeun panongton Mesir. Karya seni ieu ngagabungkeun identitas visual Pepsi jeung Spotify dina ukuran anu saimbang. Warna biru Pepsi anu wani dicampur jeung héjo caang anu dipaké babarengan ku Spotify jeung dunya rap di Mesir. Latar tukangna ngagunakeun pola glitch jeung lapisan kertas anu dipotong kalayan lirik lagu anu ditulis ku leungeun. Kode QR anu dicitak dina kaléng ngamungkinkeun jalma pikeun ngadangukeun lagu Pepsi anu dijieun pikeun kampanye cashback. Hiji kit influencer ogé diproduksi babarengan jeung kaléng ieu.

Pangakuan

Ngeunaan A' Design Award Perunggu

Pepsi X Spotify Kamasan Inuman mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Pepsi X Spotify Kamasan Inuman diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Pepsi X Spotify Kamasan Inuman minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspirasi: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

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