Pepsi Big Football Event LTO Kemasan Inuman by PepsiCo Design and Innovation

Pepsi Big Football Event LTO Kemasan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2024

Pepsi Big Football Event LTO Kemasan Inuman

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Perak Winner in Bungkusan Category

118,111

Verified Award Winner

Verify Award Status for #159649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Big Football Event LTO Kemasan Inuman

Pepsi Big Football Event LTO nyaéta desain kemasan inuman tawaran waktu kawates anu didamel pikeun turnamén maén bal ageung anu dilaksanakeun di Qatar dina taun 2022. Kemasan ieu nampilkeun poto-poto suporter maén bal asli tina rupa-rupa kabangsaan, anu ngarékam kabungahan anu pohara karasa nalika pertandingan lumangsung. Filter cét diterapkeun kana gambar-gambar éta pikeun ngingetkeun kana kabiasaan ngalukis beungeut di kalangan suporter sarta pikeun masihan tampilan anu artistik. Visual konci sareng animasi anu saluyu ngalegaan basa grafis anu sami. Tujuanana nyaéta pikeun ngahubungkeun mérek ieu sareng suporter maén bal lokal salila acara éta lumangsung.

The Recognition

About the A' Design Award Perak

Pepsi Big Football Event LTO Kemasan Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Pepsi Big Football Event LTO Kemasan Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pepsi Big Football Event LTO Kemasan Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiration: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Read the Press Release