72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras by Lubo Cao, Xiaoqiang Hu and Pengfei Dai

72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras by Lubo Cao, Xiaoqiang Hu and Pengfei Dai is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras

by Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Client: Hubei Shihua Liquor Co., Ltd

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #159759

View at A' Design Award Press Release Award Badge

Colors

The Design

About 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras

72 Xiangyu The Conqueror Liquor mangrupa kemasan botol anu dijieun pikeun baijiu Cina. Botolna dibentuk siga tripod, wangun anu ngagambarkeun kaagungan sareng kakawasaan dina sajarah sareng budaya Cina. Mahkota botol dijieun tina bentuk sirah sapi Kaisar Yan Shennong, simbol kabijaksanaan sareng kawani. Warna hideung jadi warna utama, dibarengan ku aksen emas, gangsa, sareng beureum anu nyiptakeun kontras visual. Simbol-simbol lengkung anu patali jeung tripod diemboss. Wewengkon anu boga warna gaduh hasil ahir anu ngagenclang, sedengkeun wewengkon hideung gaduh hasil ahir anu doff. Kemasan ieu dimaksudkeun pikeun acara pesta sareng pikeun hadiah.

The Recognition

About the A' Design Award Perunggu

72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Dimensions & Packaging: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Tags: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Production Technology: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Design Challenge: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Research: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspiration: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Project Duration: The project finished in October 2021.
Operation Flow: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Team Members: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Image Credits: HUBEI SHIHUA LIQUOR CO.,LTD