Notoginseng Pangkemasan Ubat by Zhaocheng He

Notoginseng Pangkemasan Ubat by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2024

Notoginseng Pangkemasan Ubat

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award Perunggu Winner in Bungkusan Category

13,600

Verified Award Winner

Verify Award Status for #159869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Notoginseng Pangkemasan Ubat

Notoginseng Radix Et Rhizoma mangrupa ubar tradisional Cina anu gaduh pangaruh terapi anu saé pisan. Kombinasi titik-titik dina pangkemasan ngabentuk wangun gunung, anu henteu ngan ukur ngagambarkeun lingkungan tumuwuhna bubuk Panax notoginseng tapi ogé nganyatakeun bentuk bubukna. Desain pangkemasan ieu dina warna hideung sareng biru megatkeun persepsi tradisional dina industri, ngajadikeun pangkemasan pinuh ku fashion sareng kualitas. Pangkemasan kotak jero disusun sareng digabungkeun pikeun ngawangun lukisan pemandangan anu pinuh ku konsepsi artistik Wétan.

The Recognition

About the A' Design Award Perunggu

Notoginseng Pangkemasan Ubat mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Notoginseng Pangkemasan Ubat diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Notoginseng Pangkemasan Ubat minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging: 125mmX215mmX50mm
Tags: Health, medicine, fashion, artistic conception, powder
Production Technology: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration: The project lasts 2 month
Operation Flow: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.