The Mulong Bungkusan Wiski ku Tiago Russo and Katia Martins

Karya The Mulong Bungkusan Wiski ku Tiago Russo and Katia Martins nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2024

The Mulong Bungkusan Wiski

ku Tiago Russo and Katia Martins

Klién: The Craft Irish Whiskey Co.

Pamenang A' Design Award Emas dina Katégori Bungkusan

1,143,619

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #160078

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan The Mulong Bungkusan Wiski

Mulong nyaéta desain bungkusan pikeun wiski Irlandia single malt. Botol jeung kotak presentasina diideuan ku Taun Naga Kai dina kalénder Cina. Komponén tina kai mahoni ngarujuk kana tong-tong nu dipaké pikeun wiski, sedengkeun hiasan metalik nuturkeun corak tradisional Cina. Bagian luhur botol ngawangun rupa candi, sarta tutupna kudu diputer nuturkeun pola nu geus ditangtukeun pikeun mukana. Konci nu disumputkeun bisa muka kotakna, di mana panto-panto, sekat-sekat nu bisa digésér, jeung dua laci nyimpen gelas, tatakan, jeung asésoris. Desain ieu nyiptakeun panémbongan nu lalaunan sarta papanggihan nu bertahap.

Pangakuan

Ngeunaan A' Design Award Emas

The Mulong Bungkusan Wiski mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. The Mulong Bungkusan Wiski diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. The Mulong Bungkusan Wiski nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
Diménsi & Bungkusan: The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
Tag: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
Téknologi Produksi: Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
Tantangan Desain: To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
Panalungtikan: There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
Inspirasi: Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
Durasi Proyék: Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
Alur Operasi: Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
Anggota Tim: Tiago Russo
Katia Martins
Krédit Gambar: The Craft Irish Whiskey Co.