Extra Melty Upgrade Bungkusan Mint by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Bungkusan Competition Category.
PerungguBungkusan· 2024
Extra Melty Upgrade Bungkusan Mint
A' Design Award Perunggu Winner in Bungkusan Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Bungkusan Mint
Tim desain museur kana ideu salju anu lebur, ngalambangkeun sipat produk anu ngaleungitkeun setrés. Dipénta pikeun nahan unsur merek anu tiasa dikenal sapertos logo EXTRA sareng swoosh, ku kituna tim desain sacara visual mekarkeun swoosh janten jalur ski pikeun ngawangun pamandangan dimana karakter kartun tiasa senang-senang, nyarengan témana. Katingali yén buahna maénkeun leuwih ti ngan ukur petunjuk rasa, tapi janten papan salju anu hirup, anu ngalengkepan carita. Dimaksudkeun yén momen nalika ngaraosan permen mint ieu mawa pangalaman saperti ski dina sungut ogé dina pikiran konsumen.
The Recognition
About the A' Design Award Perunggu
Extra Melty Upgrade Bungkusan Mint mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Extra Melty Upgrade Bungkusan Mint diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Extra Melty Upgrade Bungkusan Mint minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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