Judinstrom Beer Fungsi Utama: Kemasan Bir ku Olha Takhtarova

Karya Judinstrom Beer Fungsi Utama: Kemasan Bir ku Olha Takhtarova nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2024

Judinstrom Beer Fungsi Utama: Kemasan Bir

ku Olha Takhtarova

Klién: SOTB and D

Pamenang A' Design Award Beusi dina Katégori Bungkusan

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Judinstrom Beer Fungsi Utama: Kemasan Bir

Téks Buku: Judinstrom Beer nyaéta rarancang kemasan anu diciptakeun pikeun hiji parusahaan bir karajinan (craft brewery) di Montreal, Kanada. Kemasan ieu ngagunakeun kaléng aluminium standar 473 ml, kalayan label ukuran 5 ku 8 inci anu dicitak ngagunakeun téknik flexography. Motif Skandinavia disuguhkeun dina interpretasi modéren ngaliwatan ilustrasi grafis rata (flat) sarta jenis huruf anu ngagunakeun garis jeung sudut lempeng. Palét warna nu dipaké ngahijikeun biru pekat, aneka semu kulawu, sareng bodas. Tata letak anu minimalis ngajaga ngaran merek, jenis bir, sareng kandungan alkohol supados tetep gampang dibaca, sedengkeun inti visual anu dibagikeun ngamungkinkeun tambihan gaya bir séjén dina rentang produk ieu.

Pangakuan

Ngeunaan A' Design Award Beusi

Judinstrom Beer Fungsi Utama: Kemasan Bir mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Judinstrom Beer Fungsi Utama: Kemasan Bir diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Judinstrom Beer Fungsi Utama: Kemasan Bir dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Diménsi & Bungkusan: Label size 5 x 8 inches.
Tag: Beer Packaging, Scandinavian design, Label, Craft brewery
Téknologi Produksi: Standard aluminum can 473 ml, Flexography.
Tantangan Desain: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Panalungtikan: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspirasi: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Durasi Proyék: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Alur Operasi: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.