Mahjong Lucky Coffee Kamasan Kopi by Wenduan Su

Mahjong Lucky Coffee Kamasan Kopi by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2025

Mahjong Lucky Coffee Kamasan Kopi

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Kamasan Kopi

Mahjong Lucky Coffee nyaéta desain kamasan kopi anu diideuan ku mahjong, kaulinan tradisional Cina. Unggal kantong ngeusi kopi pikeun sabulan, anu sarua jeung dua leungeun kartu mahjong. Hiji leungeun disusun jadi leungeun anu meunang. Leungeun anu kadua dilengkepan ku nu meuli, sabab unggal bagian kopi digambar siga hiji kartu sarta polana tetep teu kanyahoan nepi ka bagianana dibuka. Warna oranyeu jeung beureum anu bedas sarta hurup anu ngora sasaruanana pikeun konsumen ngora. Aya dua rasa anu ditawarkeun. Kamasan ieu ngarobah kabiasaan sapopoe jadi kaulinan.

The Recognition

About the A' Design Award Perunggu

Mahjong Lucky Coffee Kamasan Kopi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Mahjong Lucky Coffee Kamasan Kopi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Mahjong Lucky Coffee Kamasan Kopi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.