Scarlet Pambalut by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Bungkusan Competition Category.
PerakBungkusan· 2025
Scarlet Pambalut
Client: Scarlet
A' Design Award Perak Winner in Bungkusan Category
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- Verified Award Winner
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The Design
About Scarlet Pambalut
Kontras jeung rasa teu ngeunah sareng watesan anu dialaman ku awéwé nalika keur haid, konsép tukangeun bungkusan pambalut Scarlet diideuan ku gagasan kabébasan sareng kaleueutan, kualitas anu dirarancang pikeun dikirimkeun ku produk éta. Alam nyayogikeun rasa katengtreman sareng kabébasan anu sering kurang dina kahirupan urban modéren. Pikeun nangkep kaleueutan émosional ieu, desain bungkusan nyandak inspirasi tina bentang alam sareng ngagunakeun téknik cat cai anu lemes pikeun nganyatakeun sensasi ieu. Hasilna nyaéta basa visual anu nenangkeun sareng puitis anu saluyu sareng jangji produk ngeunaan kanyamanan sareng perawatan.
The Recognition
About the A' Design Award Perak
Scarlet Pambalut mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Scarlet Pambalut diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Scarlet Pambalut mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
- Dimensions & Packaging
- Width 110 mm x Depth 80mm x Height 96 mm
- Tags
- Sanitary Pad, Packaging, Design, watercolor, Landscape
- Production Technology
- The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
- Design Challenge
- The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors. - Research
- The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated. - Inspiration
- The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience. - Project Duration
- The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
- Operation Flow
- This product is chosen by the buyer because of its pleasant and eye-catching design.
- Team Members
- Designer and Illustrator: Masoud Najafi
- Image Credits
- Illustrator: Masoud Najafi
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