Grace Flow Protein Boost Kamasan Botol Inuman by Jeff Wu

Grace Flow Protein Boost Kamasan Botol Inuman by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2025

Grace Flow Protein Boost Kamasan Botol Inuman

by Jeff Wu

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Kamasan Botol Inuman

Grace Flow Protein Boost mangrupa desain kamasan botol pikeun inuman fungsional protéin luhur anu ditargetkeun ka anom-anom anu resep kabugaran. Cairan protéin ieu tiasa dibuka jeung diinum langsung, tanpa kudu dicampur heula sapertos bubuk protéin. Unsur visual utamana ngahijikeun aksara Cina anu hartina "salse/kasejukan" jeung ngaran mérek dina hurup Latin, sarta duanana ngabagi guratan (stroke) anu sarua. Beuheung botol dirarancang mangrupa cecekelan (handle), sedengkeun béda warna nunjukkeun rasa anu béda. Botol ieu dijieun tina PET ngaliwatan proses stretch blow molding, sarta sakujur awak botolna dibungkus ku pilem heat shrink warna metalik.

The Recognition

About the A' Design Award Perunggu

Grace Flow Protein Boost Kamasan Botol Inuman mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Grace Flow Protein Boost Kamasan Botol Inuman diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Grace Flow Protein Boost Kamasan Botol Inuman minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu