Hong Lou Meng Dream Ten Kemasan Anggur Keras by Chuan Zhang

Hong Lou Meng Dream Ten Kemasan Anggur Keras by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2025

Hong Lou Meng Dream Ten Kemasan Anggur Keras

by Chuan Zhang

Client: Chuan Zhang

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #164550

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Kemasan Anggur Keras

Hong Lou Meng Dream Ten mangrupa desain kemasan mewah pikeun baijiu, inuman keras tradisional Cina. Siluet botolna nuturkeun garis suhunan Grand View Garden, latar tina novel klasik Dream of the Red Chamber. Motif daun cau disusun ngurilingan botol dina sababaraha lapisan, ngingetkeun kana lengkaping rok anu dilempit. Botolna dijieun tina keramik alus sarta direngsekeun ku pagawean cloisonne enamel, karajinan tangan tradisional Cina. Warna anu kontras nyieun bentukna jadi jelas sacara visual. Bentukna ngarojong kamudahan dina nyekel jeung muka, sarta labél anu jelas nembangkeun inpormasi produkna.

The Recognition

About the A' Design Award Beusi

Hong Lou Meng Dream Ten Kemasan Anggur Keras mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Hong Lou Meng Dream Ten Kemasan Anggur Keras diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Hong Lou Meng Dream Ten Kemasan Anggur Keras dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang