Hagata Farm Pickles Pakémasan by Kikumi Yoshida

Hagata Farm Pickles Pakémasan by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2025

Hagata Farm Pickles Pakémasan

by Kikumi Yoshida

Client: Hagata Farm

A' Design Award Beusi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #164705

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Colors

The Design

About Hagata Farm Pickles Pakémasan

Pikeun ngagambarkeun kapribadian kliénna, logona ngawengku leungeun klién jeung siki lobak daikon salaku motif. Kertas héjo dina tutupna ngagambarkeun daun lobak daikon. Warna jeung vitalitas sayuranna dinyatakeun ngaliwatan pola titik-titik halus anu ngébréhkeun tékstur jeung jerona. Pikeun negeskeun bodasna lobak daikon, desain labélna dijaga minimal. Kertas héjo anu nutupan tutupna ogé fungsina salaku pakémasan jeung surat pangajén anu dicitak dina sisi tonggongna, nguatkeun sambungan antara produk jeung konsumén.

The Recognition

About the A' Design Award Beusi

Hagata Farm Pickles Pakémasan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Hagata Farm Pickles Pakémasan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Hagata Farm Pickles Pakémasan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensions & Packaging: Width 80 mm,Depth 80 mm,Height 75 mm
Tags: Package design , pickles , farmers , Japanese food
Production Technology: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Research: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Project Duration: The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao