Karya 128 Bpm Kemasan Gin ku Ximena Ureta nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2025

128 Bpm Kemasan Gin

ku Ximena Ureta

Klién: Contraseña Magazine

Pamenang A' Design Award Emas dina Katégori Bungkusan

111,772

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #165216

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan 128 Bpm Kemasan Gin

128 Bpm nyaéta desain kemasan jeung labél pikeun botol gin. Ngaranna nujul kana témpo musik 128 ketukan per menit, hiji laju anu patali jeung wirahma jantung anu bagja. Konsépna dumasar kana Blues, hiji genre musik anu jadi dadasar loba gaya musik sabadana. Manuk-manuk ngagambarkeun lalampahan musik sapanjang sajarah sarta ogé ngumpulkeun bahan-bahan botanis anu dipaké dina gin. Jangjang ngalambangkeun kabébasan kréatif. Labél hareup jeung tukang dicitak dina keretas katun anu bisa napel sorangan kalayan hasil ahir matte anu lemes lir buludru. Foil emas, pernis, émbos jeung débos ngalengkepan desainna.

Pangakuan

Ngeunaan A' Design Award Emas

128 Bpm Kemasan Gin mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. 128 Bpm Kemasan Gin diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. 128 Bpm Kemasan Gin nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Diménsi & Bungkusan: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Tag: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Téknologi Produksi: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Tantangan Desain: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Panalungtikan: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Inspirasi: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Durasi Proyék: 128 Bpm was launched in Chile on September 4, 2024.
Alur Operasi: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Anggota Tim: Art Direction and Design: Ximena Ureta
Krédit Gambar: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.