Kanade Japanese Fungsi Utama: Kemasan by Yuko Takagi

Kanade Japanese Fungsi Utama: Kemasan by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2025

Kanade Japanese Fungsi Utama: Kemasan

by Yuko Takagi

A' Design Award Perak Winner in Bungkusan Category

24,791

Verified Award Winner

Verify Award Status for #167834

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanade Japanese Fungsi Utama: Kemasan

Téks Buku: Desain kemasan pikeun Kanade, hiji liqueur karajinan Jepang anu premium, dicokot tina éstétika tradisional pikeun ngagambarkeun rasa alami tur halus tina produk ieu. Diilhaman ku konsép harmoni, desain ieu ngagunakeun kertas washi husus kalawan serat anu ngilat, nyiptakeun kontras antara matte jeung kilat anu lembut pikeun ngahasilkeun rasa raba anu ngagambarkeun karajinan tangan. Ilustrasi cat cai jeung kaligrafi tulisan leungeun ngaronjatkeun kesan buatan tangan, sedengkeun jenis huruf husus nambahan identitas anu modérn tapi tetep akar dina budaya. Hasilna nyaéta kemasan anu ngajembatanan tradisi jeung sénsibilitas kontémporér pikeun daya tarik global.

The Recognition

About the A' Design Award Perak

Kanade Japanese Fungsi Utama: Kemasan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Kanade Japanese Fungsi Utama: Kemasan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Kanade Japanese Fungsi Utama: Kemasan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging: 700ml
Tags: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration: 1 year, Tokyo
Operation Flow: Consumed neat, on the rocks, or in cocktails.
Patents: Yuko Takagi
Image Credits: Yuko Takagi