Chinese Zodiac Gift Box Kotak Kado by Tao Ran

Chinese Zodiac Gift Box Kotak Kado by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2025

Chinese Zodiac Gift Box Kotak Kado

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award Perunggu Winner in Bungkusan Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Kotak Kado

Kotak Kado Shio Cina nyaéta kotak kemasan anu dijieun pikeun boneka Shio Cina. Sasatoan shio digambar ku garis basajan tibatan métode ilustrasi tradisional. Unggal pola tetep ringkes sarta gampang dikenal, ngahijikeun téma kuno jeung basa visual modéren. Kotak luarna dijieun tina gray board 1000g sareng kertas ice white 128g anu dilapisan hot stamping. Kotak jerona dijieun tina gray board 500g sareng kertas ice white 128g anu dilapisan hot stamping sareng talam EVA anu diukir. Kotak ieu ditujukeun jadi kado pikeun babaturan.

The Recognition

About the A' Design Award Perunggu

Chinese Zodiac Gift Box Kotak Kado mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Chinese Zodiac Gift Box Kotak Kado diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Chinese Zodiac Gift Box Kotak Kado minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.