Doritos Fiera Preta 2024 Kemasan Kadaharan Ringan by PepsiCo Design and Innovation

Doritos Fiera Preta 2024 Kemasan Kadaharan Ringan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2025

Doritos Fiera Preta 2024 Kemasan Kadaharan Ringan

by PepsiCo Design and Innovation

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Fiera Preta 2024 Kemasan Kadaharan Ringan

Doritos Fiera Preta 2024 nyaéta séri kemasan kadaharan ringan édisi terbatas anu dijieun pikeun Feira Preta, acara budaya kulit hideung panggedéna di Amérika Latin. Feira Preta dimimitian salaku pasar malem 16 taun ka tukang tuluy mekar jadi festival tilu poé tempat barang-barang matérial jeung simbolis ditukeurkeun, akar budaya dimumule, sarta pangaweruh diwariskeun ti hiji generasi ka generasi saterusna. Karya seni dina kemasan ieu dijieun ku tilu seniman ti Preta Comics, hiji inisiatif ti Institut Feira Preta anu ngamajukeun seniman kulit hideung lokal. Desain ieu miboga tujuan pikeun nguatkeun sora-sora anu sering teu kadéngé.

The Recognition

About the A' Design Award Perak

Doritos Fiera Preta 2024 Kemasan Kadaharan Ringan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Doritos Fiera Preta 2024 Kemasan Kadaharan Ringan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Doritos Fiera Preta 2024 Kemasan Kadaharan Ringan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
Inspiration: As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.

Read the Press Release