Karya Marlenka Kamasan ku David Kantor nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Marlenka Kamasan

ku David Kantor

Klién: Marlenka International s.r.o.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Marlenka Kamasan

Redesign kamasan Marlenka museur kana desain anu beresih jeung khas anu ngajamin ayana kuat di rak jeung diferensiasi anu jelas dina sakuliah rentang produk. Sistem kamasan dirarancang pikeun nampung rupa-rupa jajanan jeung manisan dumasar madu, ngagunakeun pendekatan terstruktur pikeun ngabédakeun rasa, format, jeung ukuran. Éstétika visual premium nambahan daya tarik produk, sedengkeun bahan inovatif jeung téknologi percetakan canggih ngajamin kualitas anu luar biasa. Desain anu disampurnakeun henteu ngan ukur ningkatkeun pangalaman konsumén tapi ogé nguatkeun identitas mérek Marlenka jeung posisi pasarna.

Pangakuan

Ngeunaan A' Design Award Perunggu

Marlenka Kamasan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Marlenka Kamasan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Marlenka Kamasan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Diménsi & Bungkusan: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tag: marlenka, redesign, packaging,
Téknologi Produksi: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Tantangan Desain: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Panalungtikan: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspirasi: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Durasi Proyék: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Alur Operasi: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Anggota Tim: David Kantor
Radek Vysocký
Vojtěch Halamíček
Krédit Gambar: David Kantor
Petr Vaněk