Zhuangyuanxiaoha Kadaharan Bungkusan Kacang by Sha Feng and Jiayi Lu

Zhuangyuanxiaoha Kadaharan Bungkusan Kacang by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2025

Zhuangyuanxiaoha Kadaharan Bungkusan Kacang

by Sha Feng and Jiayi Lu

Client: Zhuangyuanxiaoha

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #170675

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuangyuanxiaoha Kadaharan Bungkusan Kacang

Zhuangyuanxiaoha nyaéta bungkusan kado anu dirarancang pikeun kacang-kacangan. Warna wungu dipaké salaku warna utama kotak kadona. Wungu mangrupa warna anu digandrungi ku para kaisar dina jaman baheula sarta ngalambangkeun kabeungharan jeung kamulyaan. Pola koin ditambahkeun pikeun nembongkeun harti anu hade sarta harepan kana kahirupan anu makmur. Struktur kotakna basajan sarta warnana caang. Kotak ieu bisa dilipet, anu ngurangan biaya bungkusan jeung angkutan sarta ngamungkinkeun palanggan nyimpen kotak kalawan gampang. Cetakan warna spot, cetakan UV, jeung stamping panas dipaké dina prosés produksina.

The Recognition

About the A' Design Award Perunggu

Zhuangyuanxiaoha Kadaharan Bungkusan Kacang mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Zhuangyuanxiaoha Kadaharan Bungkusan Kacang diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Zhuangyuanxiaoha Kadaharan Bungkusan Kacang minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The nuts gift package uses purple as the main color of the gift box, purple has been the favourite colour of emperors since ancient times, symbolising wealth and splendour. They are often used to hope for a prosperous and promising life. It is matched with coin patterns to symbolize the auspicious meaning of the gift box.
Dimensions & Packaging: Gift Box Length 395mm x Width 108mm x Height 215mm
Tags: Branding, Packaging, Nuts, Purple
Production Technology: The printing technologies we use are spot color printing, UV printing and hot stamping process.
Inspiration: The overall structure of the box is simple and the colors are bright and colorful. The box adopts a foldable packaging box, which not only solves the cost of packaging and transportation, but also facilitates customers to store.
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Suzhou, China.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Qiaoyu He, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.