Kweichow Moutai Kemasan Inuman Keras ku Yi Huang and Pei Luo

Karya Kweichow Moutai Kemasan Inuman Keras ku Yi Huang and Pei Luo nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2025

Kweichow Moutai Kemasan Inuman Keras

ku Yi Huang and Pei Luo

Klién: Moutai Industrial Design Center

Pamenang A' Design Award Emas dina Katégori Bungkusan

182,591

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #170755

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Kweichow Moutai Kemasan Inuman Keras

Kweichow Moutai nyaéta desain kemasan pikeun inuman keras Cina anu dijual di Jepang. Wangun botolna dumasar kana botol Moutai klasik sarta nyokot warna jeung karakter porselén Ru Kiln, anu dimimitian dina jaman dinasti Tang. Kaligrafi dina kemasan éta asalna tina sajak karya panyajak Jepang Pangéran Nagaya, anu ditulis dina jaman dinasti Tang. Frasa anu sarua muncul dina bantuan kamanusaan anu dikirim ti Jepang ka Wuhan, ngingetkeun kana silaturahmi budaya anu geus lila antara dua nagara éta. Ukuran kemasanana 77 kali 77 kali 173 milimeter. Desain ieu jadi médium pikeun tukeur budaya.

Pangakuan

Ngeunaan A' Design Award Emas

Kweichow Moutai Kemasan Inuman Keras mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Kweichow Moutai Kemasan Inuman Keras diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Kweichow Moutai Kemasan Inuman Keras nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Diménsi & Bungkusan: 77x77x173mm
Tag: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Téknologi Produksi: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Tantangan Desain: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Panalungtikan: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspirasi: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Durasi Proyék: Renhuai city 24 July 2023 - 7 August 2023
Alur Operasi: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Anggota Tim: Design Director [Yi Huang]
Creative Director [Pei Luo]
Krédit Gambar: Moutai Industrial Design Center