Moutai Dream Red Bungkusan Anggur ku Heng Luo and Yi Huang

Karya Moutai Dream Red Bungkusan Anggur ku Heng Luo and Yi Huang nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Platina anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PlatinaBungkusan· 2025

Moutai Dream Red Bungkusan Anggur

ku Heng Luo and Yi Huang

Klién: Moutai Industrial Design Center

Pamenang A' Design Award Platina dina Katégori Bungkusan

958,530

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #170889

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Moutai Dream Red Bungkusan Anggur

Moutai Dream Red mangrupa desain bungkusan anu diciptakeun pikeun produk inuman keras Cina. Bungkusanana ukuranana 137 kali 137 kali 360 milimeter sarta ngagunakeun warna beureum cinnabar anu diideuan ku barang-barang lak dinasti Han, digabungkeun jeung warna hideung pikeun penampilan anu méwah. Hiji ilustrasi nembongkeun maskot merek ngangkat gelas keur ngarayakeun. Strukturna nerapkeun téhnik ngabolongan (hollowing), cap panas (hot stamping) jeung citakan ultraviolét dina kertas husus anu bisa dianyarkeun. Kira-kira 95 persén tina bungkusanana ramah lingkungan sarta bisa terurai sacara alami. Desain ieu ditujukeun pikeun kado, koléksi jeung kaperluan jamuan.

Pangakuan

Ngeunaan A' Design Award Platina

Moutai Dream Red Bungkusan Anggur mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Moutai Dream Red Bungkusan Anggur nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Moutai Dream Red Bungkusan Anggur mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Diménsi & Bungkusan: 137x137x360mm
Tag: Moutai, Wine, Chinese Red, Dream, Romance
Téknologi Produksi: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Tantangan Desain: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Panalungtikan: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspirasi: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Durasi Proyék: Renhuai city, 5 March 2024-19 April 2024
Alur Operasi: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Anggota Tim: Heng Luo
Yi Huang
Krédit Gambar: Moutai Industrial Design Center