Eternal Moon Kemasan Bulan Purnama ku Sha Feng and Jiayi Lu

Karya Eternal Moon Kemasan Bulan Purnama ku Sha Feng and Jiayi Lu nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2025

Eternal Moon Kemasan Bulan Purnama

ku Sha Feng and Jiayi Lu

Klién: Eternal Moon

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

16,684

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #171257

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Eternal Moon Kemasan Bulan Purnama

Eternal Moon nyaéta kotak hadiah anu dirarancang pikeun bulan purnama (mooncake). Kemasan ieu nampilkeun téma Pertengahan Gugur tina sudut pandang anu lega, ngasingkeun legenda tradisional sarta museurkeun kana kaabadian bulan jeung takdir babarengan manusa. Karya seni ieu nembongkeun bulan dina dalapan kaayaan: seuneu, kembang, batu, méga, laut, angin, gunung, jeung leuweung. Dianggo téhnik cetak warna spot sarta hot stamping. Kotak luar boga ukuran 335 x 75 x 195 milimeter sarta ngeusi kotak-kotak mooncake anu leuwih leutik ukuran 70 x 70 x 35 milimeter.

Pangakuan

Ngeunaan A' Design Award Perunggu

Eternal Moon Kemasan Bulan Purnama mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Eternal Moon Kemasan Bulan Purnama diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Eternal Moon Kemasan Bulan Purnama minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Diménsi & Bungkusan: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tag: Branding, Packaging, Eternal Moon
Téknologi Produksi: The printing technologies we use are spot color printing and hot stamping process.
Tantangan Desain: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspirasi: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Durasi Proyék: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Alur Operasi: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patén: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Anggota Tim: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Krédit Gambar: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.