Cny Design For The Year Of The Snake Kemasan Susu ku Mengniu Gaoke Fresh Dairy Products

Karya Cny Design For The Year Of The Snake Kemasan Susu ku Mengniu Gaoke Fresh Dairy Products nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

Cny Design For The Year Of The Snake Kemasan Susu

ku Mengniu Gaoke Fresh Dairy Products

Klién: Mengniu Gaoke Fresh Dairy Products

Pamenang A' Design Award Perak dina Katégori Bungkusan

26,322

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #171317

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Cny Design For The Year Of The Snake Kemasan Susu

Cny Design For The Year Of The Snake nyaéta labél kemasan susu édisi terbatas anu diciptakeun pikeun Taun Oray Cina. Labél ieu didamel tina bahan BOPP transparan dua lapis. Lapisan luhur nembongkeun pola oray géométris anu ngalambangkeun kabagjaan. Juru segitiga beureum kalayan sisi anu diangkat ngamungkinkeun lapisan luhur bisa dikoléséd, ngungkabkeun berkah nu nyumput dina téma-téma saperti cinta, kabeungharan, karir jeung ujian. Kagiatan ngoléséd ieu ngarobah nginum susu seger jadi hiji ritual leutik. Hot stamping lokal nambahkeun kajerona visual kana desain ieu.

Pangakuan

Ngeunaan A' Design Award Perak

Cny Design For The Year Of The Snake Kemasan Susu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Cny Design For The Year Of The Snake Kemasan Susu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Cny Design For The Year Of The Snake Kemasan Susu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Diménsi & Bungkusan: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Tag: Year of the snake, Zodiac, Milk, Packaging,Good luck
Téknologi Produksi: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Tantangan Desain: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Panalungtikan: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspirasi: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Durasi Proyék: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Alur Operasi: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Anggota Tim: Design Director: Li Huang
Designer:Shen Jia Ting
Krédit Gambar: Mengniu Gaoke Fresh Dairy Products