Parsirang Produsén Endog by Mohsen Koofiani

Parsirang Produsén Endog by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2025

Parsirang Produsén Endog

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner
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Colors

The Design

About Parsirang Produsén Endog

Di studio desain, désainer narékahan nyieun bungkusan anu gaduh identitas anu kuat. Maranéhna ngagambar hayam bikang maké selendang pikeun ngagambarkeun rasa padesaan anu seger. Warna konéng ngalambangkeun konéng endog jeung kahaneutan isuk-isuk, sedengkeun beureum nambahan énergi jeung kaaslian. Tipografina kandel tur jelas, mastikeun panyampaian pesen anu gancang. Sanggeus sababaraha jam ngaluskeun, desain ahir lain ngan saukur bungkusan; éta nyaritakeun carita ngeunaan patani padesaan jeung endog seger, nepikeun kapercayaan jeung kualitas ka konsumén.

The Recognition

About the A' Design Award Perunggu

Parsirang Produsén Endog mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Parsirang Produsén Endog diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Parsirang Produsén Endog minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani