Karya Dream Of The Blue Kemasan Botol Inuman Keras ku Wen Liu nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.
PerungguBungkusan· 2026
Dream Of The Blue Kemasan Botol Inuman Keras
ku Wen Liu
Klién: Shenzhen Oracle Creative Design Co.,Ltd.
Pamenang A' Design Award Perunggu dina Katégori Bungkusan
Pamenang Panghargaan anu Diverifikasi
Verifikasi Status Panghargaan pikeun #173073Désain
Ngeunaan Dream Of The Blue Kemasan Botol Inuman Keras
Dream Of The Blue nyaéta kemasan botol anu dirancang pikeun baijiu Cina premium. Botolna tetep ngajaga siluét klasik mérekna sarta nambahkeun motif baju perang anu diilhaman tina pilem Investiture of the Gods, kalayan ukiran pola kuno anu lemes di sakuliah permukaanana. Sakabéh botolna, kaasup rélief baju perangna, dibentuk minangka hiji lembar kaca ngaliwatan prosés citakan sapotong (one-piece molding), anu ngajaga biaya produksi tetep rendah. Lambang di bagian hareupna dijieun tina aluminium daur ulang. Ukuran kemasanana nyaéta 105 kali 105 kali 308 milimeter.
Pangakuan
Ngeunaan A' Design Award Perunggu
Dream Of The Blue Kemasan Botol Inuman Keras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Dream Of The Blue Kemasan Botol Inuman Keras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Dream Of The Blue Kemasan Botol Inuman Keras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Di Balik Désain
Kit Pers
Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.
- Sipat Unik
- Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
- Diménsi & Bungkusan
- 105mm×105mm×308mm
- Tag
- Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
- Téknologi Produksi
- The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
- Tantangan Desain
- The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
- Panalungtikan
- The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value. - Inspirasi
- More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
- Durasi Proyék
- Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd. - Alur Operasi
- This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
- Anggota Tim
- Creative Direction: Wen Liu
Design Execution: Shaokun Xiao
Disponsoran
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