Zhang Gong Lao Jiu 1975 Kemasan Inuman Keras ku Wen Liu

Karya Zhang Gong Lao Jiu 1975 Kemasan Inuman Keras ku Wen Liu nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2026

Zhang Gong Lao Jiu 1975 Kemasan Inuman Keras

ku Wen Liu

Klién: Shenzhen Oracle Creative Design Co.,Ltd.

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Zhang Gong Lao Jiu 1975 Kemasan Inuman Keras

Zhang Gong Lao Jiu 1975 nyaéta kemasan anu dirarancang pikeun inuman keras Cina. Wangun sakabéhna nyokot inspirasi tina tangkal locust anu umurna geus saabad nu tumuwuh di lahan pabrik penyulingan. Kotak luarna dijieun tina bubur kertas anu ramah lingkungan, sarta tékstur kulit tangkalna diwangun ku cara émbos, lain ku citak tinta. Botolna dibeuleum maké glasir bodas Cina, sarta transformasi dina tungku ngahasilkeun pola alami di sababaraha bagian. Beungeut botolna ngingetkeun kana tékstur usang tina liang fermentasi anu geus kolot. Ukuran kemasanna 125 kali 125 kali 290 milimeter.

Pangakuan

Ngeunaan A' Design Award Perak

Zhang Gong Lao Jiu 1975 Kemasan Inuman Keras mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Zhang Gong Lao Jiu 1975 Kemasan Inuman Keras diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Zhang Gong Lao Jiu 1975 Kemasan Inuman Keras mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Diménsi & Bungkusan: 125mm*125mm*290mm
Tag: Natural, Unadorned Simplicity
Téknologi Produksi: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Tantangan Desain: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Panalungtikan: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspirasi: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Durasi Proyék: March 2024, Shenzhen, China
Alur Operasi: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Anggota Tim: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li