Congtai Huofenzi Bungkusan Baijiu ku Wen Liu

Karya Congtai Huofenzi Bungkusan Baijiu ku Wen Liu nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2026

Congtai Huofenzi Bungkusan Baijiu

ku Wen Liu

Klién: Shenzhen Oracle Creative Design Co.,Ltd.

Pamenang A' Design Award Emas dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #173414

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Congtai Huofenzi Bungkusan Baijiu

Congtai Huofenzi mangrupa desain bungkusan pikeun baijiu Cina anu ditujukeun ka konsumén ngora. Konsép visualna dumasar kana gerakan cai jeung sipat aktif molekul arak, anu diébréhkeun ngaliwatan motif utama anu dingaranan Panon Vitalitas (Eye of Vitality). Botolna miboga tékstur émbos anu dinamis sarta lambang mérek anu ditatah dina plakat résin. Lekukan kontur di tengah botol ngarojong genggeman anu genah. Kotak luarna dibungkus ku kertas motif kai, sedengkeun kertas husus anu dilapis-lapis ngawangun pola ngamalir anu ngingetkeun kana gunung jeung walungan.

Pangakuan

Ngeunaan A' Design Award Emas

Congtai Huofenzi Bungkusan Baijiu mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Congtai Huofenzi Bungkusan Baijiu diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Congtai Huofenzi Bungkusan Baijiu nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Diménsi & Bungkusan: 215mm*125mm*H280mm
Tag: Natural, Vibrant
Téknologi Produksi: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Tantangan Desain: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Panalungtikan: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspirasi: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Durasi Proyék: March 2024, Shenzhen, China
Alur Operasi: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Anggota Tim: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li