Zhang Gong Lao Jiu Kemasan Inuman Keras ku Wen Liu

Karya Zhang Gong Lao Jiu Kemasan Inuman Keras ku Wen Liu nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2026

Zhang Gong Lao Jiu Kemasan Inuman Keras

ku Wen Liu

Klién: Shenzhen Oracle Creative Design Co.,Ltd.

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Zhang Gong Lao Jiu Kemasan Inuman Keras

Zhang Gong Lao Jiu nyaéta desain kemasan pikeun baijiu Cina nu geus lila diperam. Botolna dijieun tina terakota kasar kalayan detil timbul (embossed), sarta wangunna ngingetkeun kana deformasi teu dihaja tina karajinan gerabah anu dibentuk dina roda puteran. Beungeut anu kasar méré kualitas rampa anu kuat kana botolna. Tutupna dijieun tina plastik kalayan lapisan anu niru serat kai sarta nyumponan standar panyegelan anu ketat. Kotak luarna ngagabungkeun kai gabus alami jeung logam, nambahkeun insulasi termal jeung panyerep guncangan pikeun kaamanan waktu diangkut. Desain ieu museur kana rampa.

Pangakuan

Ngeunaan A' Design Award Perak

Zhang Gong Lao Jiu Kemasan Inuman Keras mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Zhang Gong Lao Jiu Kemasan Inuman Keras diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Zhang Gong Lao Jiu Kemasan Inuman Keras mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Diménsi & Bungkusan: 120mm*120mm*280mm
Tag: Natural, Rustic, Time-Tempered, Eco-Conscious
Téknologi Produksi: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Tantangan Desain: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Panalungtikan: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspirasi: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Durasi Proyék: November 2024, Shenzhen, China
Alur Operasi: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Anggota Tim: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li