Perunggu Bungkusan · 2026
Pinar Nature Blend Kemasan Inuman
by Burkan Ciftciguzeli and Ibrahim Gulbas
- A' Design Award Perunggu 2026 in Bungkusan
- CLIENT: B12 Creative Branding
- Estimated Number of Design Views: 7,371
- Verification code 5887C2C1D9 · Verify this award
Colors
About Pinar Nature Blend Kemasan Inuman
Pinar Nature Blend nyaéta desain kemasan pikeun kulawarga inuman berbahan dasar tutuwuhan. Desain ieu ngalarapkeun arsitéktur visual anu basajan, modéren, sarta holistik kana kategori inuman hérbal. Warna-warna alami dipadukeun jeung unsur ilustratif katut gambar fotografis tina eusina. Hiérarki anu écés mantuan para pameuli mikawanoh unggal varian kalawan gancang. Transisi anu seukeut dipaké minangka gaganti gradasi anu lemes, sangkan citakan dina permukaan karton tetep beresih tur konsisten. Hasilna ngurangan pabaliutna visual sarta misahkeun kulawarga produk ieu tina barang-barang saingan dina rak.
About the A' Design Award Perunggu
Pinar Nature Blend Kemasan Inuman mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Pinar Nature Blend Kemasan Inuman diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Pinar Nature Blend Kemasan Inuman minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Press Kit
- Unique Properties
- They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
- Dimensions & Packaging
- Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
- Tags
- tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
- Production Technology
- Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
- Design Challenge
- The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
- Research
- Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
- Inspiration
- Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
- Project Duration
- The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
- Operation Flow
- Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
