Fanttik Bungkusan by Shenzhen Lightcone Design Co., Ltd.

Fanttik Bungkusan by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2026

Fanttik Bungkusan

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

A' Design Award Perak Winner in Bungkusan Category

20,651

Verified Award Winner

Verify Award Status for #179049

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fanttik Bungkusan

Fanttik nyaéta desain bungkusan pikeun runtuyan éléktronik konsumén jeung parabot luar ruangan. Bungkusan ieu ngagunakeun wangun minimalis jeung tata perenah anu taliti, kalayan ngaran mérek ditempatkeun di puseur visual. Model produk jeung tanda pangenal fungsi aya di luhureun ngaran mérek, sedengkeun slogan mérek ditempatkeun di handapeunana, ngawangun hirarki informasi anu jelas. Kertas karton hideung matte digabungkeun jeung cap foil emas sarta lapisan glossy, ngabentuk kontras tékstur anu kaukur. Tujuanana nyaéta pikeun méré citra anu tenang jeung profésional ka parabot praktis sarta ngarojong pangenal mérek.

The Recognition

About the A' Design Award Perak

Fanttik Bungkusan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Fanttik Bungkusan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Fanttik Bungkusan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging is tailored for Fanttik, a brand focusing on consumer electronics or outdoor tools. Its minimalist, rational design language conveys professionalism and technological sophistication. The packaging replaces traditional decorations with the brand name, product models, and performance specifications, and boasts a clear information hierarchy and a clean layout, creating a recognizable product image and improving brand recognition. Black accented with gold presents an upscale aesthetic.
Dimensions & Packaging: product dimensions, 360 mm x 200 mm x 200 mm
Tags: Packaging Design for the Product Series, Brand Recognition, Minimalism, Premium Quality and Upscale Position, Black and Gold, Rigorous Layout
Production Technology: The packaging employs matte black cardstock paper to create a calm, professional atmosphere, while the brand logo and key product features are accentuated through gold foil stamping and glossy finishing. This leads to a restrained texture contrast, suggesting an upscale position and avoiding frills. With its smooth touch and layered luster, the packaging improves brand recognition in both visual and tactile ways, embodying the reliability, durability, and exquisite craftsmanship of the products.
Design Challenge: A big challenge was achieving a premium finish. After multiple testing rounds, the design team has ultimately selected matte black cardstock paper paired with gold foil stamping and UV coating, creating a sharp contrast between glossy gold and matte black for refined elegance.
Balancing visual consistency and clear identification also posed a challenge. The packaging employs a consistent color scheme and layout, with distinct text showing the product models, ensuring efficiency and orderliness.
Research: Against the backdrop of a consumption upgrade in the tool market and an aesthetic awakening in high end manufacturing, consumer demands have shifted from basic functionality toward a blend of practicality, aesthetic appeal, and emotional connection. The packaging breaks the stereotype of tools being merely cheap and practical through its minimalist form, rigorous layout, upscale colorway, and refined craftsmanship. It conveys the idea that professional tools can also embody a quality lifestyle.
Inspiration: The packaging draws inspiration from the minimalist aesthetics of high end industrial design and the understated color palette of luxury packaging. It is built upon a foundation of a clean, minimalist form and a rigorous layout, complemented by a classic color scheme of black and gold, highlighting the brand philosophy that even household tools can embody elevated aesthetics.
Project Duration: The project was initiated in the United States in December 2020 and officially launched in North America in May 2021. It subsequently debuted in Europe in December of the same year and entered the Chinese market in October 2024. Throughout this process, the packaging design underwent three rounds of refinement, with the current version being the third generation universal design released globally in December 2024.
Operation Flow: The packaging takes the brand name as the key visual element, anchoring it at the visual center to improve brand recognition and ensure visual consistency across the product series. The product models and function identifiers are positioned above the brand name, while the brand slogan is placed below, establishing a clear information hierarchy. This layout aligns with the natural top to bottom reading pattern, creating a distinctive visual style and enabling efficient information communication.
Team Members: Haoyun Yang, Qi Chen