Songfengruo Ancient Tree Kemasan Téh Hideung by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Kemasan Téh Hideung by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2026

Songfengruo Ancient Tree Kemasan Téh Hideung

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Kemasan Téh Hideung

Songfengruo Ancient Tree nyaéta kotak kado anu dirancang pikeun téh hideung premium. Kotak luarna ukuranana 240 mm kali 60 mm kali 240 mm sarta ngamuat tilu laci leutik, masing-masing 65 mm kali 40 mm kali 150 mm. Simbol jarum tangkal pinus diciptakeun pikeun mérek ieu sarta diulang-ulang jadi pola ubin dina laci-lacina. Citak relief tanpa warna nambahan kesan jero kana keretas anu datar. Laci-laci anu disusun rapih ngingetkeun kana panyekat lipet has Cina. Rona coklat kolot sarta keretas anu ngandung serat jeung tékstur téh ngagambarkeun cita-cita mérek ieu kana alam, kaséhatan, jeung kualitas.

The Recognition

About the A' Design Award Perunggu

Songfengruo Ancient Tree Kemasan Téh Hideung mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Songfengruo Ancient Tree Kemasan Téh Hideung diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Songfengruo Ancient Tree Kemasan Téh Hideung minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.