Zhishan 1299 Kemasan Téh Héjo by Qianqian Ma

Zhishan 1299 Kemasan Téh Héjo by Qianqian Ma is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2026

Zhishan 1299 Kemasan Téh Héjo

by Qianqian Ma

Client: Lijiashan

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhishan 1299 Kemasan Téh Héjo

Zhishan 1299 nyaéta kotak kado anu dirancang pikeun téh héjo organik anu dipelak di kebon téh di dataran luhur. Wangun sapucuk daun dipotong jadi wangun kerawang dina beungeut kotakna, ngarobah wangun produk jadi simbol kenangan. Nalika kotakna dibuka, strukturna muka jeung manjang ka luhur ngawangun gunung, nginget-nginget kana aksara Cina pikeun gunung sarta kebon téh dina luhurna 1299 méter. Cap emas jeung lapisan UV diterapkeun dina permukaanana. Tilu puluh bungkusan leutik anu dieusi nitrogén di jerona ngajaga téh tetep seger tur katingali.

The Recognition

About the A' Design Award Perunggu

Zhishan 1299 Kemasan Téh Héjo mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Zhishan 1299 Kemasan Téh Héjo diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Zhishan 1299 Kemasan Téh Héjo minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhishan 1299 organic green tea is produced in high-altitude organic tea gardens. The single bud leaf shape is expressed in a hollow form on the packaging box surface, transforming the product form into a packaging memory symbol. Opening the box, a "mountain shaped tea garden" suddenly appears, with the packaging resembling the Chinese character "mountain", reflecting the growing environment of high-altitude green tea at an altitude of 1299 meters.
Dimensions & Packaging: Width 300mm x Depth 200mm x Height 150mm
Tags: High mountain, green tea, organic，gift box，packaging
Production Technology: Gold stamping and UV coating
Design Challenge: This is a high-end gift box that takes into account consumers' daily tea drinking habits while ensuring the freshness of the tea leaves. We have set up 30 independent small packages inside the packaging, each filled with nitrogen gas. This not only allows for good display, but also ensures the freshness of the tea leaves and showcases the natural environment for tea growth.
Research: We conducted on-site inspections of the environment in which tea grows, and the tall mountains, fresh air, and suitable climate provide natural protection for tea. In the packaging design, the unfolding and stretching of the box are provided to present the form of a mountain, artistically restoring the style of a high-altitude tea garden. Once the packaging was launched, it was deeply loved and purchased by consumers.
Inspiration: The design inspiration comes from a single bud shape during picking, only picking new teeth that have just been revealed before Qingming Festival. The shape of a single bud leaf is expressed in a hollow form on the packaging box surface. When the packaging gift box is opened, it presents the natural environment of high mountains where tea grows. Tea buds extend from halfway up the mountain to the top, like layers of screening for tea quality.
Project Duration: The project lasts 2 months
Operation Flow: This packaging features the shape of tea leaves as its core element. When the gift box is opened, it forms a mountain shape, which can be stretched upwards to create a mountain shape. This allows consumers to feel that the tea growing environment is very ecological and natural, while also showcasing the small cans of tea inside.
Patents: Trademark: "Trademark (2011) Sichuan Yizhichun Tea Industry Co., Ltd."
Team Members: Qianqian Ma
Zhaocheng He