Massaya Kemasan Anggur by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award Beusi in Desain Bungkusan Competition Category.

BeusiBungkusan· 2014

Massaya Kemasan Anggur

by BRANDiT.

Client: BRANDiT.

A' Design Award Beusi Winner in Bungkusan Category

17,460

Verified Award Winner

Verify Award Status for #32564

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Massaya Kemasan Anggur

Massaya nyaéta kemasan dékoratif anu dirarancang pikeun nyekel dua botol anggur. Kalolobaan kemasan anggur dijieun pikeun pamajangan vertikal sarta dipiceun sanggeus botolna dikaluarkeun. Massaya nawiskeun alternatif anu bisa dipaké deui. Kemasan ieu wangunna horizontal, kusabab anggur pinuhna disimpen dina posisi kitu, sarta rupana siga buku heubeul. Aya potongan jero anu dirarancang husus pikeun dua botol, sangkan bisa nahan botolna aman dina tempatna. Sistem panutupna ngagunakeun dua lipatan sisi jeung dua lipatan leuwih leutik, ku kituna teu kudu maké stiker. Kotak ieu bisa dieusi deui atawa dipaké jadi barang dékoratif dina rak.

The Recognition

About the A' Design Award Beusi

Massaya Kemasan Anggur mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Massaya Kemasan Anggur diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Massaya Kemasan Anggur dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian