Propeller Labél by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2014

Propeller Labél

by Studija Creata

Client: Stumbras

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #34414

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Colors

The Design

About Propeller Labél

Propeller nyaéta kumpulan jinja ti sagala rupa penjuru dunya, dipatalikeun ku téma perjalanan hawa sareng perjalanan pilot salaku tokoh merek. Fitur unggal jinis inuman anu diungkabkeun ku seueur ilustrasi, prasasti anu sami sareng lencana penerbangan sareng sketsa anu resep janten resep koktail. Desain multifaceted dilengkepan ku rupa-rupa nada busa warna, lacquer anu béda, pola sareng embossing.

The Recognition

About the A' Design Award Emas

Propeller Labél mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Propeller Labél diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Propeller Labél nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas