Alita Desain Botol jeung Labél by Studija Creata

Alita Desain Botol jeung Labél by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2017

Alita Desain Botol jeung Labél

by Studija Creata

Client: Mv Group

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #55205

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Colors

The Design

About Alita Desain Botol jeung Labél

Tujuan utama rarancang deui téh pikeun ngaronjatkeun kasadaran merek sacara umum sarta nyorotkeun fitur has saperti métode produksi klasik, bahan baku jeung kualitas. Rebranding lengkep ALITA ngawengku botol anyar, logo nu direnovasi, monograf, kapsul jeung desain labél. Produk ayeuna gaduh langkung seueur unsur anu spésifik pikeun kategori anggur sparkling jeung sampanye kalayan ngenalkeun sentuhan klasik anu enteng sarta sababaraha soliditas tapi tetep ngajaga rasa anu rada modéren jeung enteng sacara umum.

The Recognition

About the A' Design Award Perak

Alita Desain Botol jeung Labél mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Alita Desain Botol jeung Labél diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Alita Desain Botol jeung Labél mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas