Mirzam: Monsters Collection Bungkusan Coklat by Backbone Branding

Mirzam: Monsters Collection Bungkusan Coklat by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2021

Mirzam: Monsters Collection Bungkusan Coklat

by Backbone Branding

Client: Backbone Branding

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #86552

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirzam: Monsters Collection Bungkusan Coklat

Pabrikan coklat ti UAE (Dubai) peryogi merek pikeun coklat kacang-to-bar buatan tangan. Tina nami sareng identitas dugi ka desain produk sareng bungkusan, tim ngararancang unggal unsur kalayan carita anu pikaresepeun dina konsép sadayana. Brand dumasar kana journeys ngaliwatan Orient kuna sapanjang ruteu sagara lila poho jeung jalur dijieun. Perjalanan ti hiji nagara ka nagara anu sanés, pendak sareng monster sareng karakter mitis. Desain bungkusan mangrupikeun ilusi tina perjalanan antara mitos sareng kanyataan.

The Recognition

About the A' Design Award Emas

Mirzam: Monsters Collection Bungkusan Coklat mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Mirzam: Monsters Collection Bungkusan Coklat diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Mirzam: Monsters Collection Bungkusan Coklat nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensions & Packaging: Width 31 mm x Depth 1 mm x Height 61 mm
Tags: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Production Technology: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Design Challenge: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Research: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiration: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Project Duration: January-September 2015, Yerevan, Armenia
Operation Flow: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patents: Copyrights belong to Mirzam Chocolate Makers
Team Members: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Image Credits: All Photo Credits to Bacbkone Branding