Carp Leap Fungsi Utama: Kemasan Téh ku Xiang Qian, Deng Zhehao and Yao Wenliang

Karya Carp Leap Fungsi Utama: Kemasan Téh ku Xiang Qian, Deng Zhehao and Yao Wenliang nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Carp Leap Fungsi Utama: Kemasan Téh

ku Xiang Qian, Deng Zhehao and Yao Wenliang

Klién: Rufy design

Pamenang A' Design Award Perak dina Katégori Bungkusan

20,236

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #87586

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Carp Leap Fungsi Utama: Kemasan Téh

Carp Leap téh mangrupa desain kemasan pikeun téh hideung, anu dijieun salaku hadiah bisnis. Desainna nyaritakeun hiji carita ngagunakeun unsur-unsur tradisional Wétan saperti lauk, naga, jeung tangkal pinus. Aya tilu tahapan anu digambarkeun: ngaluncat ngaliwatan gerbang naga, ngungkulan diri sorangan, jeung ngeunah hirup. Ilustrasina nujul kana ingetan perjuangan anu dibagikeun ku para pangusaha. Kotakna boga cangkang keras anu dipasang kalawan émbos jeung cap emas foil, kantong kertas origami, sarta selipan sepon anu nahan unggal barang dina tempatna. Kaasup ogé cangkir kalawan glasir kristal.

Pangakuan

Ngeunaan A' Design Award Perak

Carp Leap Fungsi Utama: Kemasan Téh mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Carp Leap Fungsi Utama: Kemasan Téh diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Carp Leap Fungsi Utama: Kemasan Téh mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Architecture by joint target population story content, combines the traditional elements in the appropriate symbolic meaning, reorganized the story and the traditional elements of the visual structure of perfect of symbolic significance to conform to the standard to carry on the design of contemporary visual aesthetic, abandoned the simple element adornment gimmick is commonly used on the market, from the depth of the connotation of the need to connect to the target population.
Diménsi & Bungkusan: Overall size x35.5cm * y25.5cm * z6.75cm
Tag: Tea packaging design, gift box packaging design, illustration, narrative design
Téknologi Produksi: Bronzing process three-dimensional embossing bronzing embossing version, mounted plate hard box shell, shell cover concave and convex indentation texture process, skin paper material origami handbag, internal quiet shock absorbing sponge fixed position.
Crystal glaze builds cup
Tantangan Desain: The challenge of business gift product development comes from how to satisfy the preferences of buyers with different industry backgrounds, majors and preferences, with a strong sense of ceremony and profound cultural heritage.
Panalungtikan: 1. Research type: business gift products
2. Research objectives and methods: to find the essential demand behind business gift products, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation of gift sites, and search for experimental participants who meet the characteristics without informing them to buy finished products and send them to friends and then inquire. In order to highlight the value of gift products and strengthen business partnership, it is convenient to form an alliance in business form or a solid and reliable upstream and downstream relationship.
Inspirasi: Black tea is a kind of traditional Oriental tea, which has a deep impression in people's mind for a long time. How to integrate this ancient and lasting impression with modern aesthetic principles, and how to establish a visual communication that both has a sense of history and conforms to the aesthetic characteristics of contemporary young target groups. In the in-depth study, we found that the development of traditional Oriental elements with modern aesthetic standards is an extremely accurate and effective means. At the same time, combined with the characteristics of the business gift products, the traditional elements in the growth of absorption, interpretation appears in the present packaging vision.
Durasi Proyék: 2018.6-2018.8 changsha, hunan province, China
Alur Operasi: Business between the design target for entrepreneurs ", Chinese elements illustration, lamp and the experience accumulated similar stories is the starting point of the design, with the tea set a comfort for the product story illustrations and tea, soothe business difficult, with similar life story of the entrepreneur appearance under the scenery of life difficult, echo soothing story illustrations, the need for tea, light, and the final buyers mutual interaction ". Creating the gift for the buyer should have a value that penetrates the heart.
Anggota Tim: creative planning: Liu Jun,
designer: Xiang Qian
effect present:Xiang Qian,
Printing docking: Xue Dengke,
finishing: Yao Wenliang,
Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling
Krédit Gambar: Photo # 1: creative planning: Liu Jun, designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling， Photo # 2: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling， Photo # 3: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling，Photo # 4: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng LingPhoto # 5: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang，Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling