Pony Pack Tea Fungsi Utama: Kemasan Kotak Kado Entéh ku Xiang Qian, Deng Zhehao and Yao Wenliang

Karya Pony Pack Tea Fungsi Utama: Kemasan Kotak Kado Entéh ku Xiang Qian, Deng Zhehao and Yao Wenliang nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Pony Pack Tea Fungsi Utama: Kemasan Kotak Kado Entéh

ku Xiang Qian, Deng Zhehao and Yao Wenliang

Klién: Rufy Design

Pamenang A' Design Award Perak dina Katégori Bungkusan

21,867

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #87642

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Pony Pack Tea Fungsi Utama: Kemasan Kotak Kado Entéh

Pony Pack Tea nyaéta desain kemasan kado anu diciptakeun pikeun entéh premium. Konsépna nuturkeun sajarah panjang ngadamel entéh, dimana métode tradisional dilestarikeun sarta digabungkeun jeung manajemén produksi modéren. Aksara Tionghoa anu ditulis dina gaya tina mangsa anu béda-béda dilapiskeun dina permukaan pikeun nembongkeun kualitas anu diwariskeun sapanjang waktu. Set ieu ngawengku hiji kotak jeung kantong kanvas anu ditutup ku simpul tali anu dikencangkeun. Kertas bertékstur basajan dipaké, kalawan cétak sablon, bronzing sarta embossing. Wangunna ngingetkeun kana kolom entéh jeung kuéh entéh.

Pangakuan

Ngeunaan A' Design Award Perak

Pony Pack Tea Fungsi Utama: Kemasan Kotak Kado Entéh mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Pony Pack Tea Fungsi Utama: Kemasan Kotak Kado Entéh diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pony Pack Tea Fungsi Utama: Kemasan Kotak Kado Entéh mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Diménsi & Bungkusan: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tag: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Téknologi Produksi: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Tantangan Desain: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Panalungtikan: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspirasi: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Durasi Proyék: 2017-2017.9 changsha, hunan province, China
Alur Operasi: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Anggota Tim: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Krédit Gambar: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。