Si Te Baijiu Primary Function: Kemasan Inuman by Wen Liu and Yong Deng

Si Te Baijiu Primary Function: Kemasan Inuman by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2020

Si Te Baijiu Primary Function: Kemasan Inuman

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Te Baijiu Primary Function: Kemasan Inuman

Si Te Baijiu nyaéta hiji desain kemasan pikeun inuman keras Cina. Kemasanana dihias ku Kembang Baoxiang, hiji corak Cina kuno anu ngandung harti kabeungharan sareng umur panjang. Corak ieu dipaduankeun sareng warna wétan anu wani pikeun ngawangun éstétika Cina kontémporér. Kemasanana dijieun tina kertas husus sareng lawon sutra, sarta bagian hareupna dijieun ku prosés ninun. Ngaran produkna dipidangkeun dina kartu logam. Botolna tina keramik kalayan lapisan kembang panggang. Kemasanana ukuranana 165 mm panjangna, 135 mm rubakna, sareng 320 mm luhurna.

The Recognition

About the A' Design Award Perak

Si Te Baijiu Primary Function: Kemasan Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Si Te Baijiu Primary Function: Kemasan Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Si Te Baijiu Primary Function: Kemasan Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging: The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags: Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology: The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge: The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research: The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration: The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration: The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow: The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members: Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.